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TruScore Explained

TruScore: The Trust Signal Behind Every Bite

TruScore is a 0–100 credibility score that helps people make confident food choices. It’s calculated from various real-world signals, not just reviews or influencer hype. TruSauce uses TruScore to surface the best matches based on trust, fit, and authenticity, especially for Gen Z users tired of endless, untrustworthy options.

[ Hero image: TruScore card graphic styled like the logo ]

How TruScore Works

TruScore isn’t just based on reviews. It looks at how content performs in the wild, how users engage, respond, and validate recommendations.

  • Swipe Behavior: Did people swipe right and actually go?
  • Post-Visit Feedback: Was it worth it?
  • Caption Sentiment: How emotional or exaggerated is the tone?
  • Sponsorship Detection: Was this clearly an ad?
  • Influencer Trust: Has this creator been validated before?
  • Fit for You: Does it match your vibe (e.g. Indian family vs solo Gen Z)?
[ Diagram: TruScore signal flow using theme colors ]

The Formula (Simplified)

TruScore = (0.25 × PostVisit) + (0.15 × CaptionTone) + (0.15 × CommunityValidation) + (0.10 × InfluencerTrust) + (0.10 × CulturalFit) + (0.10 × SwipeSignal) + (0.05 × ExternalReviews) + (0.05 × Recency) + (-0.05 × SponsorshipFlag)

This formula will evolve as our dataset grows—but transparency is key to trust.

[ Optional: Bar chart or weighted pie using red tones ]

Why It Matters

TruScore is a filter, not just a number. It simplifies the mess of social food content into one meaningful signal that helps you decide quickly, confidently, and in context. Whether you're with your parents or on a late-night solo craving run, TruScore adjusts to help you trust your next bite.

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